Winning Mark Blog

Protect Your Privacy on Facebook

Thu, 28 Jan 2010 13:06:45 -0800

If you are a) on Facebook and b) a busy person it’s likely that the social networking site’s new privacy settings rolled out last month weren’t your top priority. If you just agreed to the simplest option of selecting Facebook’s...

Darfur, Larger than Life

Mon, 25 Jan 2010 10:15:06 -0800

The September G20 summit was a high-profile opportunity to get a message out to dignitaries attending the global economic summit from around the world. The Save Darfur Coalition was able to do just that with media designed and produced by...

Google Maps Meets Pizza Delivery

Thu, 31 Dec 2009 12:07:28 -0800

When Google launched the My Maps feature in 2007, they allowed anybody with a Google account and a little bit of patience to share their creation with the world. Organizations from Save the Elephants to the U.S. NOAA have used...

Email Client Report from Campaign Monitor

Tue, 01 Dec 2009 09:47:21 -0800

Among all the ways to communicate a message – print advertising, direct mail, social media, blogs – one of the most relevant and personal approaches is still e-mail. Winning Mark creates outbound e-mails for clients that are customized to the...

Oregon AFL-CIO Launches New Campaign

Wed, 25 Nov 2009 10:42:59 -0800

The Oregon AFL-CIO, representing over 225,000 workers in the state of Oregon, has launched a new campaign to get the word out about what they're doing to help all middle-class Oregonians. With a radio campaign and a new website, the...

Facebook Announces "Friends of Connection" Targeting

Tue, 17 Nov 2009 10:16:51 -0800

From the Facebook Ads Newsletter today: Do you have a Facebook Page, Application, Group or Event? If you do, the following announcement is for you! Beginning today, you can expand your audience by delivering ads to the friends of people...

Tips on utilizing social media for campaigns

Fri, 30 Oct 2009 15:28:14 -0800

Is your organization using technology to push word of its work out into the world? People are accessing more information in more ways than ever. The power of community is huge, and the message is just as important as the...

Are Your Friends Making You Fat?

Mon, 12 Oct 2009 12:52:13 -0800

“If you want to improve the world with your good behavior, math is on your side. …We are connected to more than 1,000 people— all of whom we can theoretically help make healthier, fitter and happier just by our contagious example...Fowler said, ‘it changes your way of seeing the world.’”

Did You Know?

Mon, 21 Sep 2009 09:50:04 -0800

Did you know that the average American teen sends approximately 2,272 text messages a month? Karl Fisch and Scott McLeod did, and statistics like that are why they started producing the “Did You Know” videos about the influence of social media on our lives.

Winning Mark Hosts Webinar to Answer Twitter Questions

Tue, 18 Aug 2009 13:01:28 -0800

Winning Mark recently hosted a Twitter webinar for a number of non-profit groups, explaining and answering questions about the uses of the social media site. We wanted to post some of the great questions that came out of the webinar...

Why "Fans" Trump "Influencers"

Fri, 14 Aug 2009 13:37:44 -0800

An interesting blog post about the idea of “influencers” and “fans” offers insight into political communications strategies, particularly as more campaigns utilize social media tools. Malcolm Gladwell gained a following for his studies on influencers, the most influential people in...

Organizing for America: Using Social Media to Put Pressure on Congress

Tue, 28 Jul 2009 11:21:15 -0800

Organizing for America (the community action organization built on top of the highly successful campaign to elect Barack Obama) has launched a new campaign and web application allowing citizens to urge senators to support real healthcare reform, using social media...

Saving the Brick and Mortars our Nation is Built On

Wed, 22 Jul 2009 01:43:30 -0800

With everything that’s happening with the economy, I see businesses closing all over the state. That’s why when I stumbled onto The 3/50 Project, I thought this was something I could do to help. Their plan is simple: 3 -...

Google Mashup of Starbucks Locations

Sat, 11 Jul 2009 04:32:08 -0800

In preparing a variable data, geo-targeting project for a client, our database administrator and developers went in search of a database of Starbucks locations. Our application uses data like this and generates personalized urls to web pages indicating the location...

The Art of Listening and Engagement Through Social Media

Thu, 09 Jul 2009 11:39:28 -0800

This is a very useful article that contains a well organized analysis of Social Media, including a good list of (free) tools especially designed for the critical function of listening within the context of social media interaction. While the premise...